Our mission, now that we have chosen to accept it, is simple: We want to make meaningful things go as crazy-viral as Keyboard Cat (and now you have that song stuck in your head). And you — yes you, right there, reading this sentence right now — can help.
We believe that the world would be a better place if more people knew more stuff — not only that gay marriage should be legal or that women should have the right to choose, but that people should probably stop ignoring the TQ part of LGBTQ, that Neil Gaiman gives ridiculously inspirational graduation speeches, how Wall Street managed to get an extra $16 trillion (seriously, what the hell?), and that the word “fat” isn’t really an insult, among other things.
So, really, there’s no better place for us to be than Tumblr.
On this here blog you’ll find some stuff that isn’t on our website, some stuff that is, some stuff we made ourselves, and some stuff you might’ve found for us (we’re big on attribution). It’ll be a hodgepodge, but it’ll all be totally Upworthy.
If you’re still not sure what that will look like, we compiled this handy list of aspirations for you …
Welcome, Upworthy! Social media with a mission, rock on.